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Fireworks and MRCA Join Forces to Revolutionize Retail Tech with Togethër




Date : 24 Feb 2023

Venue : One World Hotel, Kuala Lumpur


Fireworks Digital and the Malaysia Retail Chain Association (MRCA) have recently signed a memorandum of understanding (MOU) at the One World Hotel in Kuala Lumpur, solidifying their partnership and setting the stage for a significant leap forward in the retail industry's digitization efforts in Malaysia.


As the official tech partner providing Retail & Association Tech, Fireworks Digital will be MRCA's go-to solution provider for retail technology. MRCA, which currently consists of 500 brands and around 25,000 retail outlets, will benefit from Fireworks Digital's expertise in providing innovative retail tech solutions.


The MOU signing ceremony was attended by key figures in both companies, including Dato' Sharan J. Valiram, President of MRCA, and Mr. Yanzer Lee, CEO of Fireworks Digital. Also present were Mr. Kayel Lee, Director of Business Development at Fireworks Digital, and Mr. Stan Singh, Secretary-General of MRCA.


As part of the MOU, Fireworks Digital's latest startup, Togethër, will onboard the brands and outlets under MRCA, providing them with free retail tech solutions. Togethër, a blockchain-based reward platform, aims to revolutionize the traditional loyalty and reward industry by leveraging blockchain technology to provide a more efficient and effective retail ecosystem for both retailers and customers.


This partnership is a big leap forward for the effort of digitization retailers in Malaysia, and the event has been a momentous occasion for both Fireworks Digital and MRCA.


Mr. Yanzer Lee, CEO of Fireworks Digital, expressed his excitement about the partnership, saying, "This partnership is a significant step forward in our mission to bring the latest and most innovative retail technology solutions to businesses in Malaysia. We are excited to be working with MRCA and look forward to a long and fruitful partnership."


Fireworks Digital has been at the forefront of retail technology in Malaysia, providing innovative solutions to retailers to help them stay competitive in the industry. The company's expertise in retail technology, combined with Togethër's unique blockchain-based reward platform, will provide a powerful solution to retailers in Malaysia and beyond.


MRCA is the largest retail association in Malaysia, representing over 500 brands and more than 25,000 retail outlets. The association has been at the forefront of promoting and supporting the growth of the retail industry in Malaysia, and this partnership with Fireworks Digital and Togethër is a testament to their commitment to providing innovative solutions to retailers.


Togethër, as the new startup of Fireworks Digital, is dedicated to providing innovative and cutting-edge retail tech solutions to retailers all over the world. The company's mission is to revolutionize the traditional loyalty and reward industry by leveraging blockchain technology to create a more efficient and effective retail ecosystem for both retailers and customers. With a focus on the new generation of consumers, Togethër's unique solution is set to disrupt the loyalty and reward industry and is expected to attract early adopters of blockchain technology. The partnership with MRCA marks a significant step towards achieving this goal and is a testament to the company's dedication to driving digitization in the retail industry.


About Fireworks :

http://web3.fireworks.digital


About Togethër :

http://togetherwerule.com


About MRCA :

https://www.mrca.org.my/

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